The Director of Lifecycle & Performance Marketing leads data-driven strategies that drive customer acquisition, engagement, retention, and revenue across the full customer journey. This role owns paid media and performance optimization efforts while partnering cross-functionally to maximize customer lifetime value and business growth.

This is a leadership position within a high-profile entertainment and live events organization based in the greater Cincinnati area, known for a passionate and engaged consumer base. The ideal candidate thrives in fast-paced, consumer-facing environments where emotional connection and brand loyalty are central to the business model.

This is a prominent entertainment and live events organization based in the Cincinnati, Ohio area. The organization has experienced significant growth in recent years and is nationally recognized for its vibrant consumer base and strong community ties. With a dedicated focus on company culture and employee experience, the organization has been recognized as one the Best Places to Work (2023) and named to the Business Courier’s Fast 55 list of Greater Cincinnati’s fastest-growing private companies.

The organization is committed to diversity, equity, and inclusion, and is deeply invested in community impact through its philanthropic initiatives.

Responsibilities

• Lead the vision, strategy, and execution of lifecycle and performance marketing to drive customer acquisition, engagement, retention, and revenue growth
• Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
• Design and evolve end-to-end customer journeys across key touchpoints including email, SMS, mobile app, web, and on-site point-of-sale experiences
• Own paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket/membership sales and special initiatives
• Partner closely with Sales, Business Strategy & Analytics, and Data teams to align campaigns with demand curves, inventory, and sales priorities
• Develop and scale audience segmentation, personalization, and automation strategies to maximize customer lifetime value
• Collaborate with marketing, creative, and content teams to ensure messaging is consumer-first, on-brand, and performance-driven
• Lead agency relationships, managing scopes, performance, and accountability across external partners
• Oversee dashboard development, reporting, and insight generation in partnership with analytics teams to support revenue growth and executive decision-making
• Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts
• Develop and manage a marketing manager and marketing coordinator, fostering growth and high performance

Requirements

• Bachelor’s degree in marketing, business, analytics, or a related field
• 8+ years of experience in lifecycle, performance, growth, or digital marketing
• Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
• Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
• Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
• Data-driven mindset with experience in attribution, testing, and performance optimization
• Experience managing agency partners and external vendors
• Strong cross-functional collaboration and stakeholder management skills
• Experience leading and developing high-performing teams
• People management experience and a genuine interest in developing talent
• Passion for the consumer experience and commitment to building brand loyalty in an entertainment, live events, or consumer-facing industry

Desired Skills

Marketing, Advertising & Account Services

Additional Information

• Generous paid time off and holiday schedule
• Option for one work-from-home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, and 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program and wellness benefits including free Calm App subscription
• Merchandise discounts and complimentary access to live events
• Community volunteer opportunities
• Professional development and frequent team-building opportunities
• Employee recognition and referral programs