Job Overview: We are seeking a highly skilled and motivated Paid Media Specialist to join our team on a contract basis for 60 days. The ideal candidate will have a proven track record in managing and optimizing paid media campaigns across various platforms. This is a part-time position with flexible hours, allowing you to work remotely.

Responsibilities

• Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
• Conduct thorough keyword research and competitive analysis to inform campaign strategies.
• Create compelling ad copy and visuals that align with the overall marketing goals and brand guidelines.
• Monitor and analyze campaign performance, providing regular reports and insights to optimize ROI.
• Perform A/B testing to improve ad performance and conversion rates.
• Manage the paid media budget, ensuring efficient allocation and maximizing return on investment.
• Collaborate with the marketing team to align paid media efforts with broader marketing strategies and objectives.
• Stay updated with the latest trends and best practices in paid media advertising.

Requirements

• Proven experience as a Paid Media Specialist or similar role, with a strong portfolio of successful campaigns.
• Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of SEO and content marketing is a plus.
• Certification in Google Ads or other relevant platforms is preferred.

Additional Information

• This is a part-time contract position for 60 days, with an expected workload of [specify hours per week or day, if applicable].
• The position is remote, allowing you to work from anywhere.
• Compensation will be competitive and based on experience.