Creatives on call is seeking a Senior Marketing Manager on behalf of our client based in St. Louis, Missouri. This full time direct hire position will be a hybrid role. 

The Senior Marketing Manager will lead strategic marketing efforts to drive business growth. This role includes developing impactful messaging, creating sales enablement tools, analyzing market trends, and executing data-driven campaigns. The position involves collaboration across sales, marketing, and design teams to ensure solutions meet customer needs and align with business objectives. Success requires excellent communication skills, market insight, and the ability to translate technical features into customer-focused benefits.

Responsibilities

Market Research & Strategy

• Identify customer needs, personas, and market trends to shape differentiated product positioning.
• Analyze the competitive landscape and buying behaviors to uncover opportunities.
• Use insights to inform go-to-market messaging and tactics that align with sales strategies.
  

Content Development

• Create engaging materials, such as solution sheets, case studies, infographics, emails, and social posts.
• Develop clear and compelling narratives for product features with a focus on customer benefits.
• Support content creation for knowledge articles, e-books, and best practice guides.
  

Campaign Execution

• Plan and execute data-driven marketing campaigns to maximize lead generation.
• Monitor campaign performance and adapt strategies for optimal results.
• Ensure alignment of messaging across all marketing channels and customer touchpoints.
  

Sales Enablement

• Provide sales teams with tools and resources to effectively sell and support products and services.
• Develop materials for cross-selling related offerings and increasing customer retention.
• Serve as a resource for translating technical features into clear, actionable messaging for sales teams.
  

Project Management & Collaboration

• Act as a project manager for key initiatives, coordinating efforts across teams and stakeholders.
  Collaborate with sales, marketing, and design teams to execute marketing plans effectively.
  Conduct post-mortem reviews to identify areas for continuous improvement.
  

Event Support

• Manage and attend trade shows and industry events as

Requirements

Qualifications

• 5+ years of marketing or advertising experience with expertise in go-to-market planning and messaging.
• Proven ability to create compelling content and align messaging with customer needs.
• Strong knowledge of digital marketing, including SEO, SEM, social media, email campaigns, and analytics.
• Experience working across sales, marketing, and design teams to execute strategies.
• Excellent project management skills and attention to detail.
• Bachelor’s degree in Marketing, Advertising, or a related field.
  

Skills

• Ability to understand market trends and effectively communicate solutions.
• Detail-oriented with a strong eye for design and quality.
• Ability to manage multiple projects and meet deadlines.
• Flexibility to support other departments when needed.

Desired Skills

Marketing, Advertising & Account Services

Additional Information

• Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products 401(k) plan with employer match
• Competitive paid time off: vacation, personal time, holidays, and winter break
• Company sponsored volunteer & community outreach opportunities
• Organizational growth potential through our company sponsored online learning platform
• Hybrid work environment