Job Description:Email Marketing Strategist/Developer (Remote)
Overview: Our client, a leader in the end-of-life pet care industry, is seeking an empathetic and skilled Email Marketing Strategist/Developer to join their team. This individual will play a key role in refining the company’s email marketing strategy, with a focus on improving customer engagement, nurturing relationships, and enhancing the user experience. As a remote position, the ideal candidate will have the ability to work independently while maintaining strong communication and collaboration with the team.

Responsibilities

• Audit the current email marketing platform (Mailchimp) and recommend any improvements or alternative platforms that better suit the company’s needs and audience.
• Create custom, visually appealing, mobile-responsive email templates that align with the company’s voice and mission.
• Develop and implement email automation strategies (e.g., welcome series, nurturing sequences, product updates) to maintain engagement with current and prospective clients.
• Manage and optimize email campaigns, analyzing performance to ensure high open rates, click-through rates, and conversions.
• Collaborate with the content and design teams to ensure emails are compelling and reflect the company’s compassionate and caring approach.
• Provide actionable insights and recommendations to improve email campaign performance and drive growth.

Requirements

• Proven experience with email marketing platforms (Mailchimp or similar) and creating email marketing strategies.
• Proficiency in creating custom email templates using HTML/CSS, with a strong focus on mobile responsiveness.
• Strong knowledge of email marketing best practices, including segmentation, A/B testing, and personalization.
• Ability to analyze data and provide insights to optimize email campaigns.
• Excellent written and verbal communication skills.
• Passion for working with a company that prioritizes compassion and care in their mission.

Desired Skills

Marketing, Advertising & Account Services

Additional Information

• Experience with CRM integrations for email marketing.
• Knowledge of analytics tools such as Google Analytics to track email performance and optimize campaigns.